U.P.C Entertainment is a independent indie label, Artists Ricardo STEELE A.K.A Pritty Di General born in Kingston Jamaica. In the early 90′s migrated to the states and resided in Worcester,Ma. Pritty” has collaborated with many of the industry’s top selling and platinum artists Such as: Nicki Minaj, Cassidy, Jae-Mills, Red Cafe, Brick and Lace and Dancehall Reggae Superstar Vybez Kartel. At 25 years old, He has been performing in Worcester since 2004. His style is a fusion between reggae and modern hip-hop. “It’s different. It’s like a mixture of everything,” he said. “It’s reggae, but I’m not your typical reggae artist. I can rap,I can do a little singing. You’ll definitely get a whole other feel.”His goal is to take reggae to new places.
Youtube Links: https://www.youtube.com/watch?v=VqSh7La9FqE